Logo is the most important element of any company’s branding. It is the first impression that company wants to give to their prospective customers.
Logo should be simple, easy to remember, easy to pronounce and also easy to draw. It should also stand for something that represents the company’s primary values and should be an integral part of the marketing efforts.
"Appreciating" a logo means finding something valuable with it, even if it has flaws in other areas.
People like logos with some kind of uniqueness or special touch in them and not just those that are simple or generic looking.
Ultimately, it comes down to preference by customers but at least companies can learn from mistakes and make improvements if they want their logos appreciated by people